Eight ways I move the needle.

Marketing Strategy & Go-to-Market

Positioning, messaging architecture, launch plans, and full-funnel strategy built to move revenue — not just impressions.

From zero-to-one product launches to repositioning mature platforms, I build the strategic foundation that makes every downstream tactic more effective. That means market analysis, competitive positioning, ICP definition, messaging hierarchy, and a phased GTM plan with clear KPIs.

Brand & Narrative

Brand identity, category positioning, and the story that makes a complex product easy to understand and easy to root for.

Great B2B brands don't just describe what they do — they make you feel why it matters. I develop brand platforms, messaging frameworks, and the narrative architecture that gives every piece of content a spine.

Demand Generation & ABM

Full-funnel demand and account-based programs across HubSpot, Salesforce, Pardot, 6sense, and AdRoll.

I design and run integrated demand programs — from top-of-funnel awareness through pipeline acceleration — with account-based overlays that focus spend on the accounts that matter. Attribution is built in from day one.

Thought Leadership & Original Research

Research-grounded reports and content that earn real authority — the kind that lands in the WSJ, not the void.

I've authored seven published research reports that shaped industry conversation — including Kantar's Media Reactions, covered annually by the WSJ and AdAge. I design the research, write the narrative, and build the activation plan that turns data into durable brand equity.

PR, Earned Media & Communications

Media relations, executive storytelling, and communications workflows that compound visibility over time.

Sustained earned media requires a system, not a spray-and-pray pitch list. I build the editorial calendar, the spokesperson program, and the cross-functional workflow that delivered +76% year-over-year earned media growth at Kantar.

Content Strategy & Automation

Content pipelines and automation workflows that scale output without sacrificing the craft.

Content that converts starts with a strategy — audience mapping, funnel stage alignment, format mix, and a production workflow that keeps quality high as volume scales. I layer in automation where it accelerates, not where it cheapens.

Events & Webinars

Virtual summits and live events engineered to generate attributed pipeline — not just registrations.

I've produced events from 50-person executive roundtables to 1,000+ attendee virtual summits — including a flagship event keynoted by Megan Rapinoe that generated ~$500K in pipeline in 90 days. Every event is built backward from a pipeline number.

Marketing Ops, MarTech & Fractional Leadership

The stack, the KPIs, and the senior leadership on demand — from a team of one to a matrixed global org.

Whether you need a fractional CMO, a marketing ops overhaul, or someone to build the reporting infrastructure from scratch, I bring senior-level judgment without the full-time overhead. I've led teams of twelve and been the entire marketing department — I know how to calibrate.

Make the complex compelling

Long cycles, technical products, and skeptical buyers. I build the category narrative, thought leadership, and ABM engine that turn complicated platforms into pipeline — the same playbook that grew awareness and revenue at Kantar, SurveyMonkey, and Adwanted.

Move people, then move product

Consumer brands live and die on attention. I pair integrated media — traditional, digital, PPC, SEO/SEM — with creative that breaks through and direct-response discipline that proves it out. That combination grew a national consumer brand 60% year over year.