The approach
For two decades I've worked at the intersection of strategy and execution — designing the frameworks, then staying in the room to make sure the work actually delivers. I've marketed complex platforms across ad tech, market research, media measurement, and SaaS, and run integrated campaigns for national consumer brands. The through-line is a simple discipline: I trust the data enough to let it kill a weak idea, and trust my instincts enough to back a bold one when the numbers only get you halfway. Great marketing lives in that balance — measured where it counts, fearless where it matters.
Eight ways I move the needle
Strategy, brand, demand gen, thought leadership, PR, content, events, and fractional leadership — calibrated to where you are and where you need to go.
View all services →Results that show up in the numbers
2× brand awareness. +76% earned media. $1M+ pipeline. Six proof points and a full career timeline — the receipts are real.
See the proof →Why teams bring me in
- Both / andStrategy and executionI don't hand you a deck and disappear. I build the plan, then stay to run it.
- RigorDecisions grounded in evidenceResearch, KPIs, and attribution drive the calls — so budget follows what works.
- NerveThe bold bet, made on purposeWhen the data runs out, I'll back the creative swing your category isn't expecting.
- RangeAny org, any scaleEqually at home leading twelve dotted-line reports or being the entire marketing department.
- ProofResults, not promisesAwareness doubled, pipeline generated, press earned — receipts on the Experience page.
Make the complex compelling
Long cycles, technical products, and skeptical buyers. I build the category narrative, thought leadership, and ABM engine that turn complicated platforms into pipeline — the same playbook that grew awareness and revenue at Kantar, SurveyMonkey, and Adwanted.
Move people, then move product
Consumer brands live and die on attention. I pair integrated media — traditional, digital, PPC, SEO/SEM — with creative that breaks through and direct-response discipline that proves it out. That combination grew a national consumer brand 60% year over year.
The best marketing lives in the tension between rigor and nerve.
Let's find where yours is.