Results that show up in the numbers.

Owner & CEO

Managing Director, Marketing & Communications

Defined and executed global content marketing strategy for Adwanted USA, including the flagship product, SRDS — an advertising intelligence SaaS platform — across brand awareness, demand generation, and sales enablement, aligning content roadmap to product launches, campaign priorities, and revenue goals. Oversaw development and production of original multi-format content — whitepapers, webinars, video series, digital advertising, and executive communications — maintaining consistent brand voice and messaging across all channels. Collaborated with Sales, Product, and IT to ensure content supported full-funnel marketing initiatives and aligned to buyer journey priorities. Launched two new products through integrated content-led GTM programs, generating qualified pipeline activity within weeks of each release.

Director, Head of Marketing Services

Led complete brand and content transformation — developed new brand platform, voice and tone guidelines, messaging framework, and multi-channel content strategy for the agency's expansion into full-service marketing. Produced an executive engagement event with a content-first approach — coaching senior client leaders on personal storytelling — resulting in an immediate RFP, demonstrating direct pipeline attribution from content and relationship marketing.

Senior Director, Content

Designed and led global content marketing strategy for SurveyMonkey's Momentive market research suite — building the research methodology, editorial framework, channel distribution model, and performance reporting architecture that doubled brand awareness in six months. Organized distribution of content across all major B2B channels: webinars, virtual summits, downloadable reports, digital advertising, articles, in-person speaking, and social — all governed by a unified content calendar and campaign plan. Built, led, and mentored a team of six content strategists, writers, and researchers. Generated over $1M in marketing pipeline within six months and produced a 1,000+ attendee virtual summit generating ~$500K in attributed pipeline within three months.

Sr. Director, Marketing, North America

Owned North America content marketing strategy and execution for a major B2B data and analytics portfolio — brand content, thought leadership, demand gen, webinars, events, PR, and digital channels — with direct accountability for content's contribution to pipeline and revenue. Seven-time author and project lead of Media Reactions — a flagship annual research report on advertising effectiveness resulting in personal quotes featured in WSJ and AdAge. Managed five consecutive BREAKTHROUGH Marketing Summit events. Led PR and earned media strategy; implemented cross-department workflow delivering +76% YOY media coverage. Also served as the Global Chair of Pride@Kantar employee resource group.

Corporate Marketing Manager

Senior Associate, Client Services, Technology & Entertainment

Director of Research & Planning

Built and led a four-person research and planning team; developed audience insight and content strategy capabilities that directly informed creative briefs and campaign execution for national accounts. Designed and executed a content-driven direct response program for a national B2C brand — building the messaging architecture, channel mix, and performance analytics that grew sales 60% YOY. Modernized agency research tooling and reduced spend 20% while expanding analytical and content intelligence capabilities.

Account Executive

Managed national cable system account across a full cross-media content program including a major product launch and a digital consumer loyalty program (e-commerce, email, social). Coordinated co-op content and marketing campaigns with HBO, Microsoft Xbox, and Universal — managing full production lifecycle from concept through execution.