Aaron Peterson

I'm Aaron Peterson, a senior marketing leader with 20+ years of experience building integrated marketing engines across content strategy, demand generation, brand, and go-to-market execution for B2B technology, SaaS, data analytics, and media companies. I work at the intersection of strategy and execution, with a track record that includes doubling brand awareness in six months, generating $1M+ in pipeline within a single campaign cycle, launching products that produced qualified revenue within weeks, and building content and demand infrastructure that compounds returns over time.

My work spans original research-driven thought leadership, seven editions of the Media Reactions annual report featured in The Wall Street Journal and AdAge, streamlined content pipelines and automation workflows, cross-functional leadership, and events designed to drive pipeline. Drawing on experience across Adwanted USA, DBC Brand Communications, SurveyMonkey, Kantar, and Gregory Welteroth Advertising, I bring a data-driven but boldly creative approach to projects, problem-solving, and developing and executing marketing that creates impact.